Get yahooed, googled and binged...

SEO - Search Engine Optimization. This is the art/science of setting up your website to attract activity from search engines. People commonly call this "making my site show up in search engines like Yahoo!, Google and msnLive.

Odds are strong that you're not the only source of a way to spend money in your category so this takes a tailored approach that bridges your market with your budget.

Getting to the top of your search category ...
- aka: Want more visitors? Build a Bridge.

The challenge is not being at the top of your category, it's determining exactly what that category is and targeting a response from it. In today's marketing environment the first challenge is being there, wherever people are looking for you. The key words here are just that "Key Words". That expression has mulltiple meanings but we're going to focus on a broad definition which includes the words people type into search when they are looking for you (or a website which fills a need for them). In order to attract a search for a specific set of words we need to have pages designed to attract those specific searches. We call those words: Search Strings and we call the pages Landing Pages. To review our SEO packages click here or read on to learn more about how it works.

Create the starting page and build from there.

We'll begin your SEO placement project by helping you select a typical keyword search string which matches a solution your website makes available. That page gets stripped of the things that may turn off search systems and beefed up to reflect the needs of someone searching for a solution. It needs to be specific and focused, you might note how cold cure and flu medicine each yield different results and while the end user "solutions" may be the same, to search they are nothing alike.

• Part 1: Pick single "search strings" to wrap your prototype around.

• Part 2: Spin off sets of sibling pages targeted to different keyword search strings.

• Part 3: Keep a study on web server stats to determine what is working and what else we should focus on.

• Part 4: Use the studies to create additional sets of ever more focused keywords.

It's not easy or straight-line work but the benefit of having this process inline is the control you've always needed to steadily increase focused website traffic. Contact us and let us know who you want connected to your website! Click here to review the SEO options we have available.